‘My Go’ is a new exhibition presented in Nottingham to coincide with the British Art Show 7, Sideshow and Game City in October 2010, The exhibition will draw together the experience of the artists to create a cabinet of digital curiosities where audiences are invited to interact and play with the artworks. With 3 new commissions and a selection of reworked pieces from the artists’ back catalogue ‘My Go’ will be sited in a retail unit in Nottingham’s Broadmarsh Shopping Centre.

Presented as a toy shop, ‘My Go’ will create a playful environment, tempting people in only to discover this is as a shop in which nothing is for sale. A selection of the artworks will be delivered on a large screen within the unit which will be simultaneously shown on the BBC’s Big Screens in Derby and Leicester.

The unique nature and site of the exhibition will attract incidental viewers from around the East Midlands, opening up the experience of engaging with digital artworks to a non-arts audience and the general public.